You should know that people have been Disney Mickey Mouse ears and Starbucks kind of girl shirt bad-mouthing Starbucks since they started, in Seattle, in the 1970s. Originally, this was because their coffee was stronger, darker, richer. Americans were not used to this. Also, national brands like Hills Bros and MJB stood to lose market share, so they made sure people complained about “over-roasted” Starbucks coffee. Nowadays those companies have all but vanished while Starbucks flourishes. Basically Coffee Masters are upgraded barista’s, provided by additional training so they know more about the beans/products. This will depend on where you live. In Europe, the Middle East, and Africa, 100% of espresso coffee is Fair Trade Certified. In the United States, you can buy specific blends such as Fair Trade Cafe Estima Blend in-store or Fair Trade Columbia Asoapia online. Since 2000, Starbucks has purchased Fair Trade Certified Coffee.
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Starbucks increased purchases to 40 million pounds, Disney Mickey Mouse ears and Starbucks kind of girl shirt making it the largest purchaser of Fair Trade Certified coffee in the world. If you work for a corporate store, you’ll get your choice of a free box of tea or a pound of coffee every week. It’s called a partner mark-out. Most people hate coffee and keep complaining about how “strong” Starbucks coffee is. So Starbucks makes it weaker to meet the demand and the tiny vocal minority shout how horrible their coffee is when people kept complaining for years it was too strong! If you’re in a corporate store, you can cover any other corporate store by just entering your partner numbers. That’s why you might see your barista work at another Starbucks across town or in a different city.