Charlie Munger, the partner of Warren Buffett, The Peanuts Snoopy and Woodstock things go better with Coca-Cola shirt has written a lengthy essay or explanation of why Coca Cola is a trillion-dollar company justifying Berkshire’s long time investment in Coca Cola. Start and end there. The essay is in his Almanac. I don’t have a link. To learn generally about Mr. Munger, read his Psychology of Human Misjudgment. But you will note that there really isn’t anything different in the design than is already included in this cover from Puck magazine, almost three decades before Sundblom’s first illustration for Coca-Cola. The composition and bottling process is a complex and interesting process. It takes a lot to make every single bottle of Coke taste the same. The World of Coca-Cola museum in Atlanta has a special room dedicated to the bottling process. It is a room full of robotic arms, machines, and so on.
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The exhibit is a replica of an actual bottling plant. The Peanuts Snoopy and Woodstock things go better with Coca-Cola shirt The process is just slowed down for guests to see what goes on. Everything is robotic; nothing is done by the human hand. First off, the Cokes are taken to the cleaning unit. Here, the bottles get cleaned, steamed, and sanitized to rid them of any dirt and debris. This is done by jet streams and water. Then, the bottles are picked up by something that can only be described as an overhead conveyer belt. It’s not a traditional conveyer belt, though. Individual clamps pick up a bottle, and they are transported from station to station above the room. Then, the sugar water gets Coke’s secret formula mixture and some caramel coloring. Machines shake the bottles up a bit to make sure everything is mixed together well.